| Across |
| 3. |
(n) A person or a particular group of people that something is directed at |
| 6. |
(n)The number and characteristics of people who live in a particular area or form a particular group, especially in relation to their age, how much money they have and what they spend it on. |
| 8. |
(n)the quality of being honest and having strong moral principles that you refuse to change |
| 11. |
(n)a series of activities designed to produce a particular result |
| 12. |
(n)The business of trying to persuade people to buy products or services. |
| 14. |
(n) A customer or someone who receives services |
| 16. |
(n) a small group of people whose response to something (such as a new product or a politician's image) is studied to determine the response that can be expected from a larger population. |
| 17. |
(n)The group of people together in one place to watch or listen to a play, film, someone speaking |
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| Down |
| 1. |
(n) How an advertising agency proposes marketing ideas for a brand, product, or service to a prospective client. |
| 2. |
(n)The real facts about a situation, event, or person. |
| 4. |
(n)Radio or television transmission aimed at a narrowly defined area or audience (such as paying subscribers) |
| 5. |
(n)Advertisements that appear or happen, especially suddenly or unexpectedly |
| 7. |
(n)Something that is not recognized or understood by the conscious mind but still having an influence on it. |
| 9. |
(n)The number of people who answer questions in a survey (= set of questions about a product or service) as a percentage of the number of people who are asked to take it. |
| 10. |
(n) The internet, newspapers, magazines, television, etc., considered as a group |
| 13. |
(v)to send out a program on television or radio |
| 14. |
(n)A person who buys goods or a service |
| 15. |
(n-v) A person or company that supports a person, organization, or activity by giving money. |
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