Creating Competitive Advantage

Across
3.	To assess competitors' strengths and weaknesses.
9.	Runner-up firms that want to hold their share without rocking the boat.
11.	Key idea in niching.
13.	Providing superior value by leading its industry in price and convenience.
14.	When companies watch both their buyers and their competitors, they are called ... companies.
15.	Giving superior value by tailoring its products or services to match the needs of targeted customers.

Down
1.	Focusing more on customer developments in designing its customer strategies.
2.	Strategies used by Samuel Adams at the beginning is ... marketing.
4.	Observe what has made the market leader successful and improve on it is a strategy by ...
5.	Orientation that is not customer-centered and not competitor-centered.
6.	To make competition irrelevant by finding uncontested market spaces.
7.	Spending most of the time tracking competitors’ moves and market shares and trying to find strategies to counter them.
8.	A group of firms in an industry following the same or a similar strategy in a given market.
10.	The firm with the largest market share.
12.	Serving few market segments.