Marketing Vocab

Across
1.	the means of getting the product in the customers hands
2.	having a strong & often bad effect on something
7.	includes all businesses
8.	Having a product available at a certain time
10.	the idea that a business should strive to satisfy buyers
12.	combines customer info with customer service
18.	info about customers
20.	the exchange of a product for money
21.	a good/ helpful effect/ result
22.	providing customers with services they want
23.	decinding how to get product into consumers hands
24.	the function of marketing to add value to a product
25.	affects economy and & standard of living in countries
26.	tangible items that have monetary value
27.	what is exchanged for a product
28.	includes product place price and promotion

Down
1.	having a product where customers can buy it
3.	group of people who share the same needs and have the ability to purchase a product
4.	activities related to selling and advertising a product
5.	percentage of total sales generated by company in that given market
6.	maintaining/improving a product due to reactions
9.	a group identified for a specific market
11.	the thing you sell
13.	breaking down the market into smaller groups
14.	understanding concepts & strategies to promote to an audience
15.	involves communication with the customer
16.	consumers who purchase goods and services for personal use
17.	changing raw materials into useless goods
19.	strength weakness opportunists and threats