| Across |
| 7. |
The use of a specific story or set of images and music to entice consumers to buy a product. |
| 9. |
Written, printed, digital, audio, or online information to make something known to the public. |
| 11. |
Spur of the moment purchases made without thinking it logically and without any emotion. |
| 13. |
The promotion of a favorable image between a business and the public. |
| 15. |
Something that is absolutely necessary |
| 16. |
The amount that your product will be bought or sold for. |
| 18. |
To use someone for your own advantage. |
|
|
| Down |
| 1. |
Researching different products to compare prices and quality. |
| 2. |
Strategies used to accomplish a goal. Ex. Use of bright colors. |
| 3. |
A detailed plan including the strategies planned to achieve the profit goals. |
| 4. |
Other businesses who are selling the same products or services that you sell. |
| 5. |
A group of people that share something in common, such as their age groups, gender, or income level. |
| 6. |
The art of enclosing or protecting products for distribution, storage, sale and use. |
| 8. |
The way you are going to advertise your product or service. |
| 10. |
The process of communicating the value of a product or service to a customer. |
| 12. |
Where you sell your product, the store you choose and the location in the store that you choose. |
| 14. |
a particular group of consumers at which a product or service is aimed. |
| 17. |
The symbol that a company uses so that you will recognize their products. |
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