Across
- 2. According to this concept, availability and affordability of a product are considered to be the key to the success of a firm.
- 3. It refers to a person who takes more active part in the process of exchange.
- 6. It is considered to be an effective competitive weapon.
- 7. The process of giving a name or a sign or a symbol etc to a product.
- 8. _________ is referred to as the essence of marketing.
Down
- 1. It is particularly necessary for products which are not produced according to predetermined specifications.
- 2. ________ include activities that communicate availability,features,merits, etc of the products to the target customers and persuade them to buy it.
- 4. ________ is a process whereby people exchange goods and services for money or for something of value to them.
- 5. This concept of marketing emphasises greater importance to attracting and persuading customers to buy the products.