Across
- 2. ________ is a mixture of tangible and intangible attributes which are capable of being exchanged for a value with ability to satisfy customer needs.
- 5. _________ adds to the cost e.g. to the cost of packaging,labelling , legal protection etc.
- 7. If the demand of a product is inelastic,the marketing firm generally fixes ______ price for its products.
- 8. _________ variables become marketing tools which are constantly shaped and reshaped by marketing managers to achieve marketing success.
- 9. It refers to the act of storing and assorting products in order to create time utility in them.
Down
- 1. It is a tool of promotion which is more useful for marketing to the ultimate consumers who are large in numbers.
- 3. _____ helps in identifying the product or brand and in grading of products into different categories.
- 4. A tube of shaving cream usually comes in a cardboard box. This is an example of ______ packaging.
- 6. The element of marketing mix which affects the revenue and profits of a firm is ________