Some major media terms A2

                         
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Across

4. realistic; convincing

6. the media language you use to signify something’s weird…

8. the process of describing the details of a text

9. what you need to combine to create a clear preferred reading

12. the theorist behind the ‘readings’ theory

14. the academic who coined the term for when the meaning of one text requiring knowledge of others

16. a corporation with multiple subsidiaries

17. coined the term ‘web 2.0’

18. the film industry has its big six (7 if you add Lionsgate), but the music industry has a big …

19. what a corporation achieves by combing subsidiaries in production, distribution and exhibition

21. (Henry) main theorist behind the concept of convergence

24. when enough signifiers are combined to create a clear reading

25. outlined archetypes present in all narratives

Down

1. … Music Group, one of the globally dominant troika of record labels, also Marilyn Manson’s real surname

2. a single detail picked out from textual deconstruction for its symbolic meaning

3. framing from roughly the knee to head

5. meaning of one text requiring knowledge of others

7. … Music Group, one of the globally dominant troika of record labels – you may recall their association with NBC

10. breaking down the media language of a text to understand the processes at work

11. the symbolic meaning of a signifier

13. the economic term describing the radical changes brought to industries and their established practices by digitisation, especially modes of distribution

15. when there are many possible interpretations or meanings

20. the video brand created jointly by two of the music industry’s hegemonic troika, UMG and SME

22. …Music Entertainment, one of the globally dominant troika of record labels; the film wing of this giant suffered an embarrassing hack attack

23. narrative theorist with a lot to say about equilibrium