10100 : Marketing Introduction - Review class 1

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Across
  1. 4. _____________ which aims to optimize the exchange relationship between the company and the customer.
  2. 6. Process whose focus is mass production, standardization, and cost reduction.
  3. 7. the customer retention period
Down
  1. 1. Need for ________ or avoiding ambiguity in your life.
  2. 2. Satisfy your hunger by choosing an Italian restaurant rather than a fast food service
  3. 3. Set of individuals and organizations that operate between the producer and the consumer.
  4. 4. _________Demand (the sum of individual and business demands)
  5. 5. Used to assess the gaps between objectives and achievements.