2.01_MP3 Vocab

123456789101112131415161718
Across
  1. 2. An economic and sociological measure of a person’s income, education, and occupation
  2. 3. The particular group of customers a business seeks to attract
  3. 6. An individual’s qualities or traits and behavior
  4. 9. Designing products and directing marketing activities to appeal to the whole market; also known as undifferentiated marketing
  5. 12. The way in which people lead their daily lives
  6. 14. Designing products and directing marketing activities to appeal to the whole market
  7. 16. A customer or a potential customer who has an unfulfilled desire and is financially able and willing to satisfy that desire
  8. 17. One of the groups into which the total market is divided
  9. 18. A head scarf worn in public by some Muslim women
Down
  1. 1. The division of a market on the basis of where customers are located
  2. 4. The classification of customers into similar groups to appeal to one or more individual segments
  3. 5. A customer or potential customer who purchases goods or services to satisfy personal desires
  4. 7. The division of a market on the basis of its physical and social characteristics
  5. 8. A customer or potential customer who purchases items for use in the operation of a business, for resale, or for making other goods
  6. 10. The division of a market on the basis of customers’ responses to a product
  7. 11. The division of a market on the basis of customers’ lifestyles and personalities
  8. 13. The division of a total market into smaller, more specific groups
  9. 15. The identification and selection of markets for a business or for a product