13.1 Key Terms Created by: Brett Kleber

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Across
  1. 3. Involves one or more intermediaries.
  2. 5. A group of customers who share common wants and needs
  3. 6. A pathway to direct products to consumers.
  4. 8. The point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service.
Down
  1. 1. Consists of four basic marketing strategies.
  2. 2. To build and maintain relationships with their customers.
  3. 4. The process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers.
  4. 7. When goods or services are sold from the producer directly to the customer.