13.1 Key Terms Created by: David Juarez

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Across
  1. 3. the process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers
  2. 6. form of marketing used to build and maintain relationships with their customers
  3. 7. occurs when goods and services are sold from the producer directly to the customer
  4. 8. involves one or more intermediaries
Down
  1. 1. the point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service
  2. 2. a pathway to direct products to consumers
  3. 4. a group of customers who share common wants and needs
  4. 5. consists of 4 basic marketing strategies: product, place, price, and promotion