13.1 Key Terms Created by: Devon Staggs

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Across
  1. 3. The point at which total revenues,or sales, equal total costs and expenses of developing and offering a product or service
  2. 7. Build and maintain relationships with their customers.
  3. 8. occurs when goods or services are sold from the producer directly to the customer.
Down
  1. 1. a pathway to direct products to consumers.
  2. 2. involves one or more intermediaries
  3. 4. Consists of four basic marketing strategies product,place,price, and promotion
  4. 5. A group of customers who share common wants and needs.
  5. 6. The process of creating,promoting, and presenting a product or service.