13.1 key terms created by Elizabeth Neal

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Across
  1. 4. distribution of goods or services from the producer directly to the customer
  2. 5. a group of customers who share common wants and needs
  3. 7. a strategy to build customer relations
Down
  1. 1. distribution involving one or more intermediaries
  2. 2. the process of planning, pricing, promoting, selling, and distributing ideas, goods, and services
  3. 3. the point at which total revenues, or sales, equal costs and expenses of making and distributing a product or service
  4. 5. the four main elements of marketing, also called the four Ps: product, place, price, and promotion it sometimes includes a fifth P, for people
  5. 6. a pathway to direct products to customers