13.1 Key Terms Created by: Elliott Clark

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Across
  1. 4. is the point at which total revenues or sales equal total costs and expenses of developing and offering a product or service
  2. 6. to build and maintain relationships with their customers
  3. 8. occurs when goods and services are sold from the producer directly to the customer
Down
  1. 1. is a pathway to direct products to consumers
  2. 2. is a group of customers who share common wants and needs
  3. 3. involves one or more intermediaries
  4. 5. consists of four basic marketing strategies product place price and promotion
  5. 7. is the process of creating promoting and presenting a product or service to meet the wants and needs of customers