13.1 Key Terms Created by: Elliott Clark

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Across
  1. 5. is a group of customers who share common wants and needs
  2. 7. to build and maintain relationships with their customers
  3. 8. occurs when goods and services are sold from the producer directly to the customer
Down
  1. 1. is a pathway to direct products to consumers
  2. 2. is the point at which total revenues or sales equal total costs and expenses of developing and offering a product or service
  3. 3. is the process of creating promoting and presenting a product or service to meet the wants and needs of customers
  4. 4. consists of four basic marketing strategies product place price and promotion
  5. 6. involves one or more intermediaries