13.1 Key Terms created By: Kealy Ross

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Across
  1. 2. point point at which total revenues, or sales, equal total costs and expenses
  2. 3. Process of creating, promotion, and presenting a product or service to meet the needs and wants of consumers
  3. 6. mix consists of four basic marketing strategies: product, pace, price, promotion
  4. 8. Group of customers who share common wants or needs
Down
  1. 1. marketing Build and maintain relationships with their customers
  2. 4. distribution involves one or more intermediates
  3. 5. of distribution Pathway to direct products to consumers
  4. 7. distribution when goods or services are sold from producer directly to customer