13.1 Key Terms Created by: Rachel Kaufman

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Across
  1. 4. Consists of four basic marketing strategies:product,place,price,and promotion.
  2. 6. occurs when goods or services are sold from the producer directly to the consumer
  3. 7. Companies use this to build and maintain relationships with their customer.
  4. 8. Involves one or more intermediaries
Down
  1. 1. The process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers ,wherever they are
  2. 2. The point at which total revenues, or sales, equal total costs and expenses of developing and offering a product or service
  3. 3. A pathway to direct products to consumers
  4. 5. A group of customers who share common wants and needs