13.1 Terms created by: Emily Keith

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Across
  1. 2. the po8int at wich total revenues, or sales, equal total costs and expenses of developing and offering a product or service.
  2. 4. a group of customers who share common wants and needs.
  3. 5. occurs when goods or services are sold from the producer directly to the customer.
  4. 7. a pathway to direct products to consumers.
  5. 8. is the process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers.
Down
  1. 1. involves one or more intermediaries.
  2. 3. build and maintain relationships with their customers.
  3. 6. four basic marketing strategies:product, place, price, and promotion.