13.1 vocab

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Across
  1. 3. experienced salespeople before selling on their own
  2. 8. feelings experienced by a customer through association with a product
  3. 11. The names of other people who might buy the product
  4. 12. matching characteristics of a product to a customer's needs and wants.
  5. 13. sales lead. is a potential customer
  6. 15. are conscious, logical reasons for a purchase
  7. 16. involves coordination of sales and promotional plans with buying and pricing.
Down
  1. 1. reasons a customer buys a product
  2. 2. reasons for remaining a loyal customer of a company
  3. 4. found on websites and in published materials such as labels
  4. 5. the advantages or personal satisfaction a customer will get from good or service.
  5. 6. of a product are tangible attributes that help explain how a product is constructed
  6. 7. created by noting the function of a product feature and explaining how it benefits a customer
  7. 9. chain method when salespeople ask previous customers for names of potential customers
  8. 10. looking for new customers
  9. 14. Canvassing is a process of locating as many potential customers as possible without checking leads beforehand " blind prospecting"