1.3.3 pricing Strategies

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Across
  1. 2. price in order to entice the customers into making a purchase by making it sound cheaper than it actually is.
  2. 5. The plan for setting a products price for the medium-to-long term.
  3. 6. The amount paid by a customer for a good or service.
  4. 7. Setting a high initial price for a new product in order to recoup costs.
Down
  1. 1. price at a percentage mark up above the cost of producing the good or service.
  2. 2. setting a low initial price for a new product in order to get a foothold in the market and gain market share
  3. 3. A price at a low level or just below.
  4. 4. Used to force competitors out of the market by setting low prices for a short amount of time.