1st quarter Marketing Review

1234567891011121314151617181920212223242526272829303132333435363738
Across
  1. 2. form of segmentation that divides markets by identifying common responses to products and product features
  2. 5. (2 words) what it costs to make a item
  3. 8. (2 words) what a customers pays for a good or service
  4. 11. (2 words) reason why you are buying a product (for example: buying a wedding dress)
  5. 12. characteristics such as age, income, education, and occupation
  6. 14. (2 words) why customers always shop at a certain store or buy a specific product
  7. 17. the price paid by a customer for a product or service
  8. 18. process of getting goods and services to customers (purchasing, stock handling, inventory control, and physical distribution)
  9. 20. form of utility where a business makes products available at when customers want them (selling winter coats in November and easter baskets in March)
  10. 22. - Providing customers with the goods and services they choose to buy.
  11. 23. how much money a business makes
  12. 24. form of utility where businesses make it easier for customers to acquire a product. For example: accepting After Pay or Apple Pay
  13. 28. prices ending in this type of number communicate a bargain
  14. 30. Setting a high price to capitalize on demand when introducing a product that has little competition and will appeal to customers who like to be the first to have the latest products
  15. 31. (2 words) group of people most likely to buy a product or service
  16. 32. prices ending in this type of number communicate quality
  17. 34. usefulness
  18. 35. any effort to inform, persuade, or remind potential customers about a business’ products or services.
  19. 36. things that you do not have to have to survive, but you would like to have.
  20. 37. the price a business pays to purchase a product from another business
  21. 38. the 5th P.
Down
  1. 1. Prices might be listed without $ or extra zeros because we think things are more expensive when prices are longer
  2. 3. When consumers cannot recognize or understand fundamental mathematical principles as they apply to everyday life.
  3. 4. activities involved in getting the money that is necessary for setting up and running a business
  4. 5. (2 words) When a business makes products available at convenient places (example: selling in stores and online)
  5. 6. (2 words) form of pricing based on what customers are willing to pay. For example, Super Bowl tickets are very expensive compared to tickets for the 0-16 Browns
  6. 7. (2 words)Setting a low price to motivate customers to purchase when introducing a product that has a lot of competition (new product = cheap)
  7. 9. one of the 5 Ps. Includes how much is charged for an item, markup, and discounts or sales
  8. 10. Type of utility where a business changes something to make it more useful to the consumer (ex. Turning corn into corn flakes)
  9. 13. Function of marketing that involves deciding how much to charge for a product or service
  10. 15. The process of dividing customers into groups
  11. 16. an example of this form of utility would be including nutritional information on a package
  12. 19. (3 words) how often people shop somewhere or buy something
  13. 21. things that are required in order for you to survive.
  14. 23. one of the 5 Ps. includes location items are sold as well as transportation
  15. 24. - one of the 5
  16. 25. form of segmentation where you divide markets based on where customers are located
  17. 26. (2 words) Establishing price points between products in a product line; used to communicate differences in quality and/or service to consumers
  18. 27. - form of pricing where customers equate a higher price with quality
  19. 29. (2 words) A combination of decisions a business must make in order to reach its target market
  20. 33. common interests, hobbies, life goals, attitudes, values, lifestyle, or personality traits among the individuals that constitute the market.