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Across
  1. 4. A closed advertising ecosystem
  2. 5. How to ensure CTV ads are not over-served
  3. 6. A type of audience you can target (not first party, but...)
  4. 7. How CTV ads deliver a complete message
Down
  1. 1. How to drive site visitors back to convert
  2. 2. Performance TV turns CTV into this type of advertising
  3. 3. Another word for Connected TV advertising