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Across
  1. 4. Campaign type for ads shown to targeted (new) audiences
  2. 5. Also known as a PMP, this is a not-so-public method of buying and selling digital advertising
  3. 7. How CTV advertising reaches your household devices
Down
  1. 1. A way to determine which channels and platforms are driving conversions
  2. 2. Multi-device user behavior, otherwise known as... (HINT: more than one screen)
  3. 3. A tried, true and reliable third-party analytics solution, that is integrated into our platform
  4. 6. Illegal practice of fabricating advertising metrics like impressions, conversions or data, for financial gain