DRTV Crossword

1. Airtimes provided by the station in advance of airing
4. The tape on which the commercial is recorded and sent to the station
6. The instructions sent to stations informing them about which tape to air / when to air it / when to stop airing it
7. Calls/orders that are generated after the commercial telecast time
10. Airtimes provided by the station after the airs have occurred
12. The production of independent non-network programming distributed to local broadcast stations and cable networks and paid for by cash or bartered commercial time
14. A term used by short form buyers to indicate what portion of their media order in any day week or campaign was actually broadcast/cleared
17. Another name for a TV advertisement
18. a specific number of spots to air during a 1 2 3 week or more period on a specific TV station or cable network

2. Used for determining which phone calls/orders were generated by specific media buys
3. Price paid for a time period
5. Any broadcast TV station associated with a “network”
7. The characteristics of human populations and population segments especially when used to identify consumer markets
8. a distinct geographic area surrounding a city or cities that is the area of dominant influence for the city's broadcast TV stations
9. The original final edit version of a completed television spot
11. A code that is embedded into the master tape which is picked up during its airing by a monitoring service and downloaded to our order response department
13. Term used to describe a product's advertising plan and execution from development through production media placement and analysis
15. The various multiple hour segments of televisions 24 hour broadcast day
16. The specific time period or day part that is purchased