Mark O' Labyrinth- a marketing crossword

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Across
  1. 6. The set of technology and software an organization uses to run their business. (4,5)
  2. 9. The activity or profession of producing advertisements for commercial products or services.
  3. 11. An internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. (3,3,5)
  4. 13. The process of improving the quality and quantity of website traffic to a website or a web page from search engines. (6,6,12)
  5. 14. The percentage of visitors to a particular website who navigate away from the site after viewing only one page. (6,4)
  6. 16. The process of integrating the sales and marketing processes of a business.
  7. 19. _____________ states that 80% of your social media posts should inform, educate, and entertain your audience, while only 20% should directly promote your business. (6,6,4)
Down
  1. 1. A collection of imagery, data visualizations like pie charts and bar graphs, and minimal text that gives an easy-to-understand overview of a topic.
  2. 2. The Monday following Black Friday, promoted by online retailers as a day for exceptional bargains. (5,6)
  3. 3. A technique in which a salesperson contacts individuals who have not previously expressed interest in the offered products or services. (4,7)
  4. 4. An __________ is a marketer who uses word-of-mouth communication to spread a message.
  5. 5. The act or occupation of writing text for the purpose of advertising or other forms of marketing.
  6. 7. The average number of conversions per ad interaction. (10,4)
  7. 8. A website or web page that showcases your best work for potential employers or clients.
  8. 10. The annual percentage rate at which customers stop subscribing to a service or employees leave a job.(5,4)
  9. 12. ___________ help you identify the individual members of your audience by key characteristics, wants and needs.
  10. 15. A schematic representation of a web page, its content and behaviour, but without its graphic elements.
  11. 17. An organizational tool you create that consists of a simplified series of steps to build a marketing campaign or dedicated project.
  12. 18. The process of identifying possible customers, attracting them, and converting them. (4,3)