CW2: Marketing Strategy

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Across
  1. 2. _________ strategies that focus on entering new markets with existing products.Example: Hoping to develop the market for price-sensitive coffee drinkers who are interested in good coffee, manufacturers of high-end coffee makers (like Keurig) began targeting customers who go to coffee shops.
  2. 4. Based to the situation analysis, organizations analyze their strengths, weaknesses, opportunities, and threats, or conduct what's called a _______analysis.
  3. 6. a statement that communicates where the organization is headed in the future.
  4. 9. process that helps an organization allocate its resources to capitalize on opportunities in the marketplace.
Down
  1. 1. Market __________strategies that focus on increasing a firm’s sales of its existing products to its existing customers. Example: When Frito-Lay distributes money-saving coupons to customers or offers them discounts to buy multiple packages of snacks, the company is utilizing a penetration strategy.
  2. 3. Product ________ strategies that involve creating new products for existing customers. Example: A new product can also be one that comes in different variations, such as new flavors, colors, and sizes.
  3. 5. a statement that communicates who an organization is and what it values to its stakeholders
  4. 7. A declaration of intent or a ______ proposition introduces a company's brand to consumers by telling them what the company stands for, how it operates, and why it deserves their business
  5. 8. Stars, cash cows, question marks, and dogs are the 4 categories of this matrix.