Super Ultimate Business English Crossword

Across

2. a person or company that produces goods in large quantities
7. an official right to be the only person to make, use or sell a product or an innovation
10. they bring suppliers and buyers together in exchange for a fee
12. a feature of a product or service that makes it different from all the others that are available and it is a reason for people to choose it (abbreviation)
16. place where you pay in a store
17. the activity of giving a particular name and image to goods and services so that people will be attracted to them and want to buy them
18. type of marketing, where organizations communicate directly to a preselected customer and supply a method for a direct response
19. reason why customer buy the product or service
20. the conducting or supervising of something
22. trade between the business sector as a supplier and a government body as a customer (abbreviation)
23. finish the phrase: chain of…
26. the difference between the cost of buying or producing something and the price that it is sold for
29. a place from which an organization or a military operation is controlled
31. a plan that is intended to achieve a particular purpose
34. buying (formal)
37. market that focuses on a specific product
39. marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services
42. characteristic that product or service does or has
43. something that is given a person or an organization such as charity, in order to help them
44. a person in a hotel whose job is to help guests by giving them information, arranging theatre tickets, etc.
46. providing money for a special event or a sport team in order to advertise a brand name
48. a small label
49. a company gives permission for someone to use their brand name, products in exchange for part of the profits
50. all the people who work for a particular company, organization
54. used to describe the selling of products, services or information to customers over the internet (abbreviation)
55. a way of making a group of people all think about something at the same time, often in order to solve a problem or to create good ideas
56. a plan of action agreed or chosen by a political party or business
57. the most common form of structure for startups and traditional companies. It has very clear structure.
60. it is consideration of where the product should be available (4P’s)
62. done between one business and another rather than between a business and its ordinary customers (abbreviation)
63. small piece of paper which you can use to buy goods at a lower price
65. piece of paper with information on it that is attached to an object
67. the administrative officer of a department of institution
68. to change from one thing to another
69. shortterm price reduction
70. marketing that can make the customers on your email list aware of new products, discounts, and other services
72. this involves entering a new country market by buying an existing company within that market together with a list of existing customers
73. a person who buys goods or uses services
75. this structure is more suitable for intentional companies, as it enables them to organise the company around product, customers and geographical areas.

Down

1. a state of being a partner in business
3. a variety of things of a particular type
4. a competition where the winner gets prize
5. the activity of presenting, advertising and selling a company’s products or services in the best possible way
6. a machine or tool that does a special job
8. price, that sets higher to attract customers most interested in the product or services to maximize shortterm profits and then make it lower
9. the practice of giving money and help to people who are poor or in trouble
11. small store, good location, open till late, fast checkout, but limited range and expensive
13. it is the amount that consumers will be willing to pay for a product
14. easy to remember
15. activity done in order to increase the sales of a product or service
21. the style of decoration and furniture in a building
24. an increase in the price of something based on the difference between the cost of producing it and the price it is sold at
25. a method of marketing whereby consumers are encouraged to share information about a company's goods or services via the internet
27. who purchase products and sell them to others
28. one that holds or owns a share in property
30. a business company that is owned or controlled by another larger company
32. a large business company
33. the act of developing a wider range of products, interests and skills in order to be more successful or reduce risks
35. an act or the process of selling something
36. the introduction of new things
38. the business of attracting the attention of the public to something
40. finish the phrase: division of…
41. who sells directly to the final customer
45. the executive with the chief decisionmaking authority in an organization or business
47. aim to hit
49. (market) a market, where the price of goods and services is affected by supply and demand rather than controlled by a government
51. possible and likely to succeed
52. separate parts
53. marketing with any advertising activity that promotes products and services via mobile devices, such as tablets and smartphones
55. large boards for advertisements in an outside public place
58. an organization for helping people in need
59. who buys from a manufacturer and sells to a retailer
61. the action of calling to the attention of the public especially by paid announcements
64. pricing, that lower prices to build a customer base for new products or services
66. kind feeling towards a person or organization
67. pricing strategy where your price on goods or services based on competitor pricing
71. this structure combines the benefits of the functional and divisional structures.
74. money that you pay for a service