Persuasion Vocab

12345678910111213141516171819
Across
  1. 4. elements designed to convince the consumer that the product/service and the producer are trustworthy, knowledgeable, and well-intentioned.
  2. 5. Audience a group of people an advertisement is directed to (children, parents, families, senior citizens, teenagers).
  3. 7. Appeals to a consumer’s emotions.
  4. 11. Tells you to base your decision on what someone else thinks, usually someone who is a celebrity (famous or attractive) or an authority on the subject. It could be someone who has tried the product and can say whether it is good or bad.
  5. 13. the art of persuasion.
  6. 15. Suggests that negative things are true without defining or explaining them.
  7. 16. Suggests that most people feel one way about an issue and urges others to go along with the majority (peer pressure).
  8. 19. Makes accusations but doesn’t give any facts to support the claims.
Down
  1. 1. Tries to connect with simple values and down-to-earth or ordinary people.
  2. 2. Using strong images to make people act out of emotions instead of reason. Appeals to emotions of loyalty, pity, fear, love of family, country, peace or justice.
  3. 3. Telling only part of the truth.
  4. 6. Uses words that are attractive or catchy but don’t really say anything (Ex: luxury, or words that end in -est, greatest, smartest, etc.)
  5. 8. a form of commercial mass communication designed to promote the sale of a product or service, or a message on behalf of an institution, organization, or candidate for political office.
  6. 9. catchy tune used to help you remember a product.
  7. 10. catchy phrase used to help you remember a product.
  8. 12. Appeals to the consumer’s intellect; pictures or symbols designed to represent a product.
  9. 14. Tries to make people think they can be better than others by acting or thinking a certain way. (snob appeal)
  10. 17. is a non-commercial advertisement broadcast on radio or television for the public good. PSAs are intended to modify public attitudes by raising awareness about specific issues.
  11. 18. the abuse of electronic messaging systems to indiscriminately send unsolicited bulk messages.