Brand - Z

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Across
  1. 3. legal agreement that allows a company to use another company's brand name, products, and processes in exchange for a fee
  2. 4. company's unique identity and image, including its name, logo, and design
  3. 7. process of raising capital for a new business by soliciting small investments from a large number of people
  4. 8. Marketing used by TOMS
  5. 9. measure of a company's ability to pay its debts in the short term.
  6. 10. legal document that grants an individual the exclusive right to use and profit from an invention or creative work.
Down
  1. 1. Revenue generation model of Netflix
  2. 2. Business model used by Spotify
  3. 5. Someone who invests money in a startup company in exchange for equity
  4. 6. Existing technology or ideas to create something new