Product Marketing Unit

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Across
  1. 5. The specific model, brand, or size of a product within a line
  2. 7. Anything a person receives in an exchange
  3. 9. Number of different product lines a business makes or sells
  4. 11. Includes all the products sold by the company
  5. 12. Specific type of brand mark, one with human form or characteristics
  6. 13. Information tag, wrapper, seal, or imprinted message that is attached to a product or its package
  7. 15. A name, term, design, or symbol or combination of them that identifies a business or organization and its products
  8. 17. Part of the brand that is a symbol design, distinctive coloring or lettering
  9. 18. A word, name, symbol, device, or a combination of these elements that is given legal protection by the federal government
  10. 19. All the different products that a company makes or sells
  11. 20. Protect, contain, secure, and inform and persuade a potential customer of the product
Down
  1. 1. Making decisions about what features should be used in selling a business's products, services, or ideas
  2. 2. Gives info about the product's use, construction, care, performance, and any other important features
  3. 3. Physical container of wrapping for a product
  4. 4. Number of product items in a product line
  5. 5. A group of closely related products sold by a business
  6. 6. Number of product lines a company offers
  7. 8. Number of products offered within each product line
  8. 10. Identifies and promotes a company or a division
  9. 14. A word, group of words, letters, or numbers that represent a product of service
  10. 16. Combines one or more brands in the manufacturing of a product or in the delivery of a service