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Across
  1. 2. A -------- promotion is a marketing strategy that focuses on increasing sales by offering discounts and promotions.
  2. 4. ------- Management is the process of creating and managing a brand.
  3. 7. The process of dividing a market into smaller groups of consumers with similar needs and wants is market -------.
  4. 9. The process of distributing a product or service to consumers.
  5. 10. The process of understanding the needs and wants of consumers is called---------- research.
Down
  1. 1. The process of creating a favourable image for a product or service in the minds of consumers.
  2. 3. A marketing strategy that focuses on creating a product or service.
  3. 5. A marketing strategy focuses on a large market segment.
  4. 6. The process of pricing a product or service.
  5. 8. A marketing strategy that focuses on a small, well-defined market segment is ------- marketing.