Sub Grid #7

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Across
  1. 2. a measure of one's attitudes toward encoding messages
  2. 4. a propitious moment for decision or action
  3. 9. the characteristic spirit of a culture, era, or community as manifested in its beliefs and aspirations.
  4. 11. any set of circumstances that involves at least one person using some sort of communication to modify the perspective of at least one other person
  5. 13. the reason for which something is done or created or for which something exists
  6. 15. a particular group at which a film, book, advertising campaign, etc., is aimed.
  7. 16. the opportunity or possibility to do or deal with something
  8. 17. statistics that describe populations and their characteristics
  9. 18. the core group of people that you try to reach whenever you make a decision about your messages
  10. 19. the customs, arts, social institutions, and achievements of a particular nation, people, or other social group.
Down
  1. 1. a communication theory that describes what happens when a person (or group) creates different images of themselves when communicating with different audiences
  2. 3. the way in which something is arranged or set out.
  3. 5. comprised of people who aren't the most likely to buy a product or service, but are still the second-most important
  4. 6. to appeal to the audiences' sense of reason or logic
  5. 7. typically an item of cultural or historical interest
  6. 8. fit in with the wishes or needs of.
  7. 10. special words or expressions that are used by a particular profession or group and are difficult for others to understand
  8. 12. the function assumed or part played by a person or thing in a particular situation
  9. 13. an appeal made to an audience's emotions in order to evoke feeling
  10. 14. the way in which a piece of writing is delivered