Market Research and Customer Needs

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Across
  1. 2. a food-delivery company that offers convenience to it’s customers
  2. 5. a secondary research method which gives a business industry specific information on trends
  3. 9. a method of market research where the original data is gathered by the researcher
  4. 10. a type of customer need that involves making things easier for the customer e.g. home delivery
  5. 11. one of the main aims for a new small business
  6. 12. the number of marks awarded for an ‘analyse’ question
  7. 13. involves gathering thoughts/opinions/feelings towards a product or service
  8. 14. one purpose of market research is to spot a ___ in the market
  9. 15. market research is conducted to reduce this
Down
  1. 1. questionnaires can include open or _______ questions
  2. 3. a disadvantage of primary research
  3. 4. gathers numerical data and analyses responses using graphs and charts
  4. 6. a coffee company which offers customers a lot of choice
  5. 7. involves watching customers to find out their reactions to certain products or services
  6. 8. when a group of potential customers are brought together to talk about a proposed new product or research
  7. 13. when you pay a high price for a product you associate it with this customer need