ESB Exam Vocabulary

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Across
  1. 5. A practice used by businesses to protect a practice, process, or formula from being shared with other competitors.
  2. 6. A persuasive speech prepared to entice a potential customer to purchase a service or good.
  3. 7. First-hand research like surveys, interviews, and statistical data.
  4. 11. A fixed payment amount provided to a full-time employee.
  5. 13. Statistical data that refers to particular groups within a population.
  6. 14. A document that addresses the concept, customers, and capital for a business.
  7. 15. The point where a business's revenue matches its expenses over a given period.
  8. 16. Non-cash compensations offered to employees in place of or in addition to a lower salary.
  9. 18. designated for print, music, film, and various other forms of creative licenses.
  10. 20. A calculation used to measure a business's monthly cash flow.
  11. 21. The group of customers a company chooses to market its products and services.
  12. 22. A one-page document discussing key information commonly seen in a business plan.
  13. 24. An individual with an interest in a business.
  14. 28. Fluctuating costs that a business has depending on production.
  15. 30. A business structure that allows the company to pass its income, losses, deductions, and credits through its shareholders to decrease their taxation.
  16. 32. A practice used to protect brand names, logos, and business names.
  17. 33. A type of business structure with a single owner. The business is not shielded from any amount of liability.
  18. 35. A legal method used to protect an invention for a limited time.
  19. 36. b2b
Down
  1. 1. A type of business that has no owner and does not pay federal US taxes.
  2. 2. A preliminary product, commonly a product with minimum viability, from which to test and develop.
  3. 3. The expenses incurred for running day-to-day tasks in a business.
  4. 4. Data that may contain personal bias like company newsletters and academic journals.
  5. 6. A type of business structure with a special tax advantage that allows the company to pass its income, losses, deductions, and credits through its shareholders.
  6. 8. A fee paid to an employee for completing a task.
  7. 9. The amount of money a business plans on spending during a given period.
  8. 10. A tangible item a business owns.
  9. 12. An investor who provides funding to a business for a stake in the business in return
  10. 17. A planning tool used to document a company's strengths, weaknesses, opportunities, and threats.
  11. 19. A promise of value that a company makes about their product or service that makes it attractive to customers.
  12. 23. A business owner that uses their own money to fund their business.
  13. 25. A type of compensation provided for the amount of work produced.
  14. 26. A presentation given to potential investors to provide a brief overview of the business plan to earn another meeting.
  15. 27. An individual that owns at least one share in a corporation's stock.
  16. 29. Cost incurreed by a business
  17. 31. The level of willingness to lose time and money when starting a business.
  18. 34. Costs a business has that remain the same no matter the volume of production.