Strategic Management

2. The central purpose or aim of an organization or enterprise.
5. An analysis of a company's strengths, weaknesses, opportunities, and threats.
8. An individual or group that has an interest or concern in an organization or project and can affect or be affected by its decisions.
10. The introduction of something new, such as ideas, methods, or products.
13. Guiding and directing a team to achieve a common goal or objective.
14. The individuals responsible for making strategic decisions within an organization.
15. The stage of the strategic management process where goals and objectives are set.

1. Rivalry in the marketplace.
3. A plan of action designed to achieve a long-term or overall aim.
4. The object of a person's ambition or effort; an aim or desired result.
6. An analysis of the macro-environmental factors affecting an organization, including political, economic, socio-cultural, technological, environmental, and legal factors.
7. A point of reference against which others can be compared; a standard.
9. A thing aimed at or sought; a goal or target.
11. A matrix that helps companies identify new growth opportunities and decide how they should invest for the future.
12. A picture of the desired future condition of an organization or group of people.