Product/Service Management

123456789101112131415161718192021222324
Across
  1. 1. involves making decisions about the features and services of a product or idea that will help sell the product.
  2. 3. are purchases consumers can make with little thought given to shopping around for the best price.
  3. 4. packaging to support societal and political causes.
  4. 5. is the physical container or wrapping for a product.
  5. 10. are items that are only available certain times of the year, or consumers typically only shop for during certain times of the year when they are most needed.
  6. 12. are more expensive than convenience goods, and consumers will generally devote some time to shop around to secure the best price.
  7. 14. are products that customers typically don’t shop for until there is an urgent need because they don’t live their day-to-day lives anticipating a strong need for the product.
  8. 15. anything a person receives in an exchange.
  9. 16. represents the length of time from when a product is introduced to the market until it is taken off the shelves/no longer sold.
  10. 17. uses technology that keeps foods fresh without refrigeration for long periods of time. The process involves separately sterilizing the package and the food product, and then filling the package in a sterile environment. Many of these items don’t require refrigeration until they are opened.
  11. 18. is an information tag, wrapper, seal, or imprinted message that is attached to a product or its package.
  12. 21. are products customers perceive as valuable that they have developed string brand loyalty to. Customers will refuse to accept a substitute. These are well-known brands and are often very expensive.
  13. 23. refers to the number of items offered within each product line. The product depth can include sizes, price ranges, colors, fabric type, styles, etc.
  14. 24. service is provided and consumed at the same time
Down
  1. 2. Products are very similar in features, but they may have significant price differences. (televisions, pharmaceutical drugs, etc.)
  2. 6. are packages with preformed plastic molds surrounding individual items arranged on a backing. This type of packaging often prevents tampering and deters shoplifting.
  3. 7. State quality of a product according to a federal standard.
  4. 8. a variety of differences exist between products, and the consumer will consider a number of different factors to determine the best value and purchase (computers, cell phones)
  5. 9. refers to the number of different product lines a manufacturer sells.
  6. 11. gives information about the product’s use, construction, care, performance, and other features. Will include date and storage info for food items.
  7. 13. is a group of closely related products manufactured or sold by a business.
  8. 16. includes all the different products that a company makes or sells.
  9. 19. services not used cannot be stored and used later
  10. 20. gives brand name, trademark, or logo
  11. 22. means there are differences between services (one provider may do a good job mowing your lawn, while another provider may do a terrible job)