MARKETING CROSSWORDS

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Across
  1. 3. A digital marketing strategy that involves sending targeted emails to a list of subscribers to promote products, services, or events.
  2. 4. The extent to which consumers are familiar with and recognize a brand, often measured through surveys and other metrics.
  3. 6. The process of creating a unique image and identity for a product or company to distinguish it from competitors.
  4. 9. The process of dividing a market into distinct groups of consumers with similar needs, characteristics, or behaviors.
  5. 10. (Search Engine Marketing) A form of internet marketing that involves promoting websites by increasing their visibility in search engine results pages through paid advertising.
  6. 11. (Search Engine Optimization) The practice of optimizing a website to improve its visibility on search engine results pages, thereby increasing organic traffic.
  7. 12. The process of gathering, analyzing, and interpreting information about a market, including customer preferences, buying habits, and competitors.
  8. 15. A form of marketing that focuses on using influencers—individuals with a large and engaged following on social media—to promote products or services.
  9. 17. (CTA) A prompt or directive aimed at encouraging a specific response from the audience, such as clicking a button, signing up for a newsletter, or making a purchase.
  10. 18. Creating valuable and relevant content to attract and engage a target audience, with the goal of driving profitable customer action.
  11. 20. The process of attracting and converting prospects into potential customers by capturing their interest in a product or service.
Down
  1. 1. (CRO) The process of improving the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter.
  2. 2. (CRM) Strategies and technologies used to manage and analyze customer interactions throughout the customer lifecycle, with the goal of improving customer retention and loyalty.
  3. 5. The interactions and experiences that customers have with a brand, including their emotional connection and loyalty to the brand.
  4. 7. A performance-based marketing strategy where a business rewards one or more affiliates for each visitor or customer brought by the affiliate's marketing efforts.
  5. 8. Marketing efforts that use digital channels such as websites, social media, email, and search engines to promote products or services.
  6. 13. The use of social media platforms to promote products or services, engage with customers, and build brand awareness.
  7. 14. A specific group of consumers at which a product or service is aimed.
  8. 16. (Pay-Per-Click) An online advertising model in which advertisers pay a fee each time their ads are clicked.
  9. 19. (Return on Investment) A measure used to evaluate the profitability of an investment, calculated by dividing the net profit by the cost of the investment and expressed as a percentage.