Marketing challenge

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Across
  1. 1. Last part of the AIDA model
  2. 5. The act of persuading a customer to buy a product or service
  3. 6. Term for people born between 1996 and 2010
  4. 7. Initials summarizing the macro-environment factors
  5. 10. Method of marketing that relies on consumers to promote products or services to their peers (WOM)
  6. 11. Part of the extended 7P’s marketing mix
  7. 13. Retailing that does offer a physical outlet (hyphenated word)
  8. 14. Matrix used in the Situational Analysis section of marketing plans
  9. 15. MEDIA Paid form of marketing communication
  10. 16. Method of communication used for exchanging ideas and information within a team
  11. 18. A type of group used in marketing research
  12. 21. Marketers try to achieve these, which are usually found in a marketing plan
  13. 26. The proportion of sales we win in the overall market
  14. 28. A likely future Cash Cow
  15. 29. ONE of the 4P’s marketing mix
Down
  1. 2. The visual representation of a brand, including its logo, colors, and typography
  2. 3. Final stage of the PLC
  3. 4. Process of splitting up a market into related sets of consumers
  4. 8. Unique selling ..........
  5. 9. Marketing tactic involving the use of email to communicate with customers
  6. 12. Collective term for billboard and transit advertising
  7. 14. Questionnaires are used in these
  8. 17. A small, specialized target market
  9. 19. The act of extending a brand into new product categories or markets
  10. 20. Initials for sales displays set up in retailers
  11. 22. A visual or audio-visual form of advertising typically shown on television
  12. 23. Marketing’s overall game plan
  13. 24. Marketers strive to meet these for consumers
  14. 25. Step two in the AIDA process
  15. 27. Marketers often need to demonstrate this after an expensive campaign (initials only)
  16. 29. Opposite of a push marketing strategy