Go Beyond the Sale

2. service Activities and benefits provided by a business to its customers to create goodwill and customer satisfaction
5. A marketing function needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome
7. A measure of how well a business has met its customers’ expectations
9. A sales technique in which the salesperson attempts to increase the customer’s purchase by recommending additional items after the original decision to buy has been made
10. Any person or business with the potential to purchase a good, service, or idea; qualified lead
13. An advantage consumers receive from using a product
14. Monetary reward a business owner receives for taking the risk involved in investing in a business; income left once all expenses are paid
17. Evaluative or corrective information given by the customer to the salesperson
18. Customers who continue to buy from a company, salesperson, etc.

1. The customer’s preference for a business; usually expressed in regular purchases from the business
3. A person’s or business’s good name; quality of character
4. A promise made by the seller to the consumer that the seller will repair or replace a product that does not perform as expected
6. The sales procedure in which the salesperson shows the customer the benefits of the product’s features; includes the sales dialogue and product demonstration
8. A career that involves responding to consumer needs and wants through planned, personalized communications intended to influence purchase decisions and ensure satisfaction
11. The point in a sales presentation at which the customer makes a favorable buying decision
12. The arrangement by which businesses or individuals can purchase now and pay later
15. The people who buy goods and services
16. A fact about or characteristic of a product
19. An individual employed to advance and/or facilitate the exchange of a good or service