nature of product branding

1234567891011121314151617181920
Across
  1. 2. unbranded
  2. 3. familiar
  3. 4. what consumers expect
  4. 6. join forces
  5. 9. aware
  6. 14. allegiance
  7. 15. word or phrase
  8. 16. a symbol
  9. 18. insist
  10. 20. new product line
Down
  1. 1. prefers
  2. 4. how consumers see the brand
  3. 5. store brand
  4. 7. can be spoken
  5. 8. for a fee
  6. 10. customer thoughts
  7. 11. related
  8. 12. identifies the company
  9. 13. identifies the product
  10. 17. lifelike
  11. 18. design,sound, or group of letters
  12. 19. responsibility