Marketing Vocabulary Crossword

123456789101112
Across
  1. 6. Categorising groups of people into market segments
  2. 7. Process in which a company first finds out what their customers need, then makes products or services to match those needs
  3. 9. A large market for products made in huge amounts at lower prices
  4. 11. The specific group of people a company wants to sell to
  5. 12. An increase of consumers that buy a product or service
Down
  1. 1. What makes a product or a brand stand out from its competition
  2. 2. When a company focuses on making its product the best it can be
  3. 3. The percentage of the market that is controlled by a particular company or product in a specific category of the market
  4. 4. A small, specialized market with unique customer needs and usually with more expensive products
  5. 5. when a business looks forward to fit its brand within a part of the market
  6. 8. The seven tools used to sell something: Product, Price, Promotion, Place, People, Process, and Physical Evidence
  7. 10. Figuring out what people and society need or want, and finding ways to provide it while showing them how your product or service can help them