GO - TO - GRANDEUR

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Across
  1. 1. Name the fast-food chain that disrupted the market by adopting the Ansoff Matrix strategy of “Market Development” through delivery-only kitchens
  2. 5. This strategy generates artificial demand by controlling supply and creating fear of missing out.
  3. 6. It enables marketers to show relevant ads based on individual browsing patterns and preferences.
  4. 8. Known for its focus on natural ingredients and direct-to-consumer sales, this brand aimed to empower self-confidence through its campaign “#AgelessBeauty”
  5. 11. This sportswear brand collaborated with Lionel Messi to promote the ‘Impossible Is Nothing’ campaign.
  6. 12. Matrix This business strategy tool maps products and markets into four categories: Market Penetration, Product Development, Market Development, and Diversification
  7. 14. Effectively communicating innovative ideas and proposals in a competitive environment
  8. 15. Building and maintaining a strong relationship with business tycoons from various industries
  9. 17. This tool helps organizations identify key activities that create value for customers, from inbound logistics to after-sales services
  10. 18. This brand used cultural messaging of “#DaagAccheHain” to promote the acceptance of imperfections.
  11. 20. It allows marketers to show personalized advertisements based on users’ past interactions and search histories.
  12. 21. This strategy involves limiting availability to increase perceived value and urgency among consumers.
  13. 22. This social media platform pioneered the concept of ephemeral content with Stories disappearing after 24 hours, creating a sense of urgency and exclusivity.
  14. 24. Thinking This framework assesses innovation opportunities based on Desirability, Feasibility, and Viability
  15. 26. SDA Bocconi’s annual flagship case competition challenging strategic and creative thinking
  16. 29. An energy-packed sponsor fueling ambitions at SDA Bocconi’s flagship case competition
Down
  1. 2. This beverage company localized its Value Chain by using sugarcane sourced directly from Indian farmers
  2. 3. Name the campaign where Dove featured unedited photos of real women to promote body positivity
  3. 4. This technique highlights what sets a product apart from the competition by focusing on exclusive benefits.
  4. 7. It ensures consistent messaging and customer experience across every interaction with a brand.
  5. 9. Collaborating seamlessly within a group to solve complex business problems and achieve strategic goals
  6. 10. This analysis tool divides consumers based on psychological traits, values, and lifestyles
  7. 13. This framework helps marketers understand the stages a customer goes through, from learning about a product to becoming a loyal advocate.
  8. 16. This Indian jewelry brand’s ‘Heera Hai Sada Ke Liye’ campaign focused on diamond sustainability and their commitment to ethically sourced materials and long-lasting quality.
  9. 19. Name the framework that helps marketers map customer behaviors from Awareness to Purchase and Advocacy
  10. 21. This brand adapts its product offerings and advertising campaigns to local tastes and preferences around the world.
  11. 23. An online hub for individuals to access resources, get updates on upcoming events and fests, and connect with peers
  12. 25. Known for disrupting the sleep industry with a unique selling proposition, this brand leveraged humor through its “100 Nights Free Trial” Campaign to build trust.
  13. 27. It determines the effectiveness of an ad by showing how many users actually clicked on it after seeing it.
  14. 28. Major global pharmaceutical company partnering with Ignite - The Marketing Event