GLAMI Global Expansion Dilemma- Where, When, and How

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Across
  1. 4. The strategist behind the “Five Forces” model used to analyze industry competitiveness and structure.
  2. 5. The pricing model GLAMI uses, where partners pay a set amount every time a user clicks through to their website (Cost-Per-Click).
  3. 6. The organizational structure used by GLAMI where team members are grouped both by function and by market/geography.
  4. 7. An analytical framework that examines external factors—Political, Economic, Social, Technological, Legal, and Environmental—that affect a business environment.
  5. 8. A platform or tool that collects and organizes data or products from various sources – a key function of GLAMI’s service.
  6. 10. The process GLAMI is considering as it plans to grow its presence into Latin America.
Down
  1. 1. This is the online fashion search engine central to our case, which aggregates fashion products from various retailers.
  2. 2. The successful price‐comparison website founded by GLAMI’s founders prior to launching GLAMI.
  3. 3. The business model based on online sales and digital transactions that is the backbone of GLAMI’s industry.
  4. 4. The tracking code GLAMI employs (called GLAMI PiXel) to monitor partner conversions and evaluate the quality of traffic delivered.
  5. 9. A key performance metric that measures the return on investment by comparing the revenues generated from clicks to the cost of acquiring them.