Business Leadership

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Across
  1. 3. wrap: A form of out-of-home advertising; involves partially or completely covering a vehicle with an advertisement, turning the bus or car into a mobile billboard
  2. 4. stage: The product life cycle stage in which sales peak and then increase at a slower rate or start to decline
  3. 6. A business that buys consumer goods or services and sells them to the ultimate consumer
  4. 7. Any paid form of nonpersonal presentation of ideas, images, goods, or services
  5. 10. mix: A combination, or blend, of marketing communication channels that a business uses to send its messages to consumers (i.e., advertising, sales promotion, personal selling, and publicity)
  6. 11. of distribution: Paths, or routes, that goods or services take from the producer to the ultimate consumer or industrial user
  7. 12. mail: Promotional medium that comes to customers’ homes and businesses in the form of letters, catalogs, postcards, faxes, folders, and emails
  8. 15. advertisements: Promotional messages appearing on the internet, usually at the top of websites
  9. 17. life cycle: The stages through which goods and services move from the time they are introduced on the market until they are taken off the market
  10. 18. selling: The form of promotion that determines client needs and wants and responds through planned, personalized communication that influences purchase decisions and enhances future business opportunities
  11. 19. products: Products that consumers do not actively seek
  12. 21. The message channels used by a seller to promote a good, service, or idea (e.g., radio, television, newspapers, magazines, internet)
  13. 22. market: The particular group of customers a business seeks to attract
  14. 24. marketing: Forms of advertising that seek a specific, measurable action from a targeted group of consumers, using direct mail, telemarketing, emails, etc. that are sent directly to a consumer’s home or business
  15. 26. consumers: People who personally use a good or service to satisfy their own wants
  16. 27. marketing communications: The practice of coordinating all promotional activities to form a unified brand message
  17. 28. An agreement that allows a company to pay a fee to a team, event, etc. for the right to affiliate itself with that team, event, etc.
  18. 30. products: Goods and services purchased after the customers compare goods and stores in order to get the best quality, price, and/or service
  19. 32. listings: Online advertisements that appear near the top of search engine results; may appear to the right of regular listings; often referred to as “sponsored” or “featured” results
  20. 33. products: Goods and services with special or unique characteristics that customers are willing to exert special efforts to obtain
  21. 35. stage: The product life cycle stage in which sales rise rapidly
  22. 36. Intermediaries who help move goods between producers and retailers by buying goods from producers and selling them to retailers
Down
  1. 1. Any nonpersonal presentation of ideas, goods, or services that is not paid for by the company or individual that benefits from or is harmed by it
  2. 2. Prominent people on social media who impact the purchase decisions of a community or audience
  3. 5. stage: The product life cycle stage when the product first appears in the marketplace
  4. 8. strategy: A promotional strategy in which a company uses product promotion tactics (e.g., advertisements, discounts, word-of-mouth referrals) to draw customers to a product
  5. 9. Channel members operating between the producer and the consumer or industrial user to help in the movement of goods and services; also known as middlemen
  6. 11. products: Consumer goods and services purchased quickly and without much thought or effort
  7. 13. placement: A type of “other” media that uses branded products as props in movies, TV shows, online videos, and video games
  8. 14. strategy: A promotional strategy in which a company takes its products directly to consumers (e.g., through trade shows, point-of-sale displays, product placement)
  9. 16. A marketing function needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome
  10. 20. stage: The product life cycle stage in which sales and profits fall rapidly
  11. 23. marketing: Promotional techniques that are unconventional, low-cost, and aim to attract consumers’ attention
  12. 25. per contact: Total cost per interaction with a member of a target audience
  13. 29. link: An online advertisement placed by advertisers who pay their web host a fixed amount each time someone clicks on the ad
  14. 31. engine listing: An online advertisement appearing in a list of websites generated by a search engine in response to a keyword(s)
  15. 34. promotion: Promotional activities other than advertising, personal selling, and publicity that stimulate customer purchases