MRKT2003 - Module 10

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Across
  1. 4. The _____-path is the journey a user takes through a website.
  2. 6. ____ analytics tools help you understand what people do with your website.
  3. 8. ____ Analysis, also called Opinion Mining, helps get better customer insights. It is a process that analyzes information about how the customer feels about a company, its brand, and its product or service.
  4. 9. A step a visitor takes in the conversion process.
  5. 10. A Conversion ____ is a defined path that visitors should take to reach the final objective.
  6. 11. An individual user who enters a website.
  7. 12. On-____ SEO auditing analyzes website pages for technical issues.
  8. 13. ____ analysis helps you monitor the volume and activity of visitors to your website, and determine your most successful pages and traffic generation techniques.
  9. 15. A metric that shows whether an objective is being achieved.
  10. 16. A desired outcome of a digital marketing campaign.
  11. 17. The defined action that visitors should perform on a website, or the purpose of the website.
Down
  1. 1. A defined unit of measurement.
  2. 2. The On-site ____ will help you collect in-the-moment responses from users about what they’re actually looking for.
  3. 3. Filtering visitors into distinct groups based on characteristics to analyse visits.
  4. 5. Completing an action that the website wants the user to take. Usually a these result in revenue for the brand in some way. They include signing up to a newsletter or purchasing a product.
  5. 7. ____ analytics is determining what can happen, while prescriptive analytics is determining what can we do.
  6. 14. An interpretation of data captured, usually one metric divided by another.