Burhan 2

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Across
  1. 1. - Systematic examination of data to inform decisions.
  2. 4. - Mechanisms to ensure adherence to marketing plans.
  3. 5. - A company's focus on customer needs and market trends.
  4. 7. - Continuous observation to ensure alignment with goals.
  5. 8. - Creating unique value to distinguish from competitors.
  6. 9. - A long-term plan for achieving marketing objectives.
  7. 11. - Comparing performance against industry standards.
  8. 13. - A systematic examination of marketing activities to assess effectiveness.
  9. 14. - Establishing a brand's identity in consumers' minds.
  10. 15. - Introducing new ideas or methods to improve offerings.
Down
  1. 2. - Dividing markets into distinct customer groups.
  2. 3. - The process of setting goals and determining actions.
  3. 6. - Actionable suggestions derived from audit findings.
  4. 10. - Relating to rivalry between businesses in the market.
  5. 12. - Assessing performance or results against objectives.