Feedback Crosswords

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Across
  1. 5. Segment of audience most likely to buy a product (6)
  2. 12. Opposite of qualitative (12)
  3. 13. A measure of how well a product sells (9)
  4. 14. Data shown in bars or pie format (5)
  5. 15. Group of people targeted for a study (6)
  6. 17. Research tool used in-person, by phone, or online (6)
  7. 20. Question type that allows free-form answers (9)
  8. 23. Customer’s opinion on a product or service (8)
  9. 25. Consumer’s awareness level of a product (11)
Down
  1. 1. Unstructured discussions led by a moderator (10)
  2. 2. A question type with limited answer choices (8)
  3. 3. Research done to test a product in the market (8)
  4. 4. Secondary data source, like an annual report (6)
  5. 6. Measurement of brand loyalty or awareness (10)
  6. 7. One who conducts a market research study (7)
  7. 8. Study of consumers' preferences and behaviors (8)
  8. 9. Error caused by flawed sampling method (9)
  9. 10. A table used to summarize survey results (8)
  10. 11. Type of market study using already published data (9)
  11. 16. A technique to collect data through spoken interaction (9)
  12. 18. Sampling method giving everyone equal chance (6)
  13. 19. A research technique to observe behavior (11)
  14. 21. Part of research to test hypotheses (8)
  15. 22. A segment of the population chosen to represent the whole (6)
  16. 24. Data collected firsthand for a specific purpose (7)