Distribution Management

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Across
  1. 4. Objectives pursued by individuals or groups within a channel
  2. 5. Trust and ________ are essential in marketing channels
  3. 7. Too much conflict can reduce this
  4. 8. Limited assets that may cause disputes when unevenly distributed
  5. 9. Process of making choices in distribution channels (________)
  6. 10. A distribution channel is considered a social ________
Down
  1. 1. Essential foundation for cooperation in a marketing channel
  2. 2. Effective sharing of information in a channel (__________)
  3. 3. Differences in goals, roles, or resources can cause this
  4. 6. Defined set of responsibilities assigned to members of a channel