Primary Research

12345678910111213141516171819
Across
  1. 3. — Tailored to specific issues critical to business.
  2. 6. — High cost for specialized information.
  3. 7. — Large-scale demographic data.
  4. 8. — Data may be behind current reality.
  5. 11. — Testing reactions to products or ideas.
  6. 15. — Targets new markets where no prior data exists.
  7. 17. — Source of macro-level statistics.
  8. 18. — Involves actual target buyers.
  9. 19. — Typically more expensive and time-consuming.
Down
  1. 1. — Captures deeper reasons, not just numbers.
  2. 2. — Often uses questionnaires for data gathering.
  3. 4. — Information comes straight from the source.
  4. 5. — Published performance and financial results.
  5. 8. — Watching customer behavior for insights.
  6. 9. — Not collected for the business’s specific needs.
  7. 10. — Market intelligence from research firms.
  8. 12. — Uses company’s own records.
  9. 13. — Overwhelming amount and difficulty in analysis.
  10. 14. — Addresses the business’s exact questions.
  11. 16. — Industry insights from professional associations.