Business Management (Marketing Mix)

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Across
  1. 2. Use of digital platforms to interact with audiences.
  2. 5. Managing image and relationships with publics to gain favorable coverage.
  3. 7. Short-term incentives to stimulate purchases (coupons, samples).
  4. 11. Promotion through traditional mass media.
  5. 13. Set of activities to inform and persuade customers.
  6. 14. The P of the marketing mix related to distribution.
  7. 15. Procedures and flow of service that affect the customer experience.
  8. 16. Tangible elements that show service quality (environment, facilities).
Down
  1. 1. Tactics that encourage the message to be shared exponentially.
  2. 3. Process of moving the product from manufacturer to consumer.
  3. 4. Actions targeted at individuals to provoke a measurable response.
  4. 6. Specific route the product takes to reach the customer.
  5. 8. The P of services that covers employees and their customer care.
  6. 9. Linking the brand by financing events or causes to gain exposure.
  7. 10. Promotion through direct and non-mass actions.
  8. 12. Paid and mass communication in media to promote a product.